Collaborative Design

Dexign: Collaborative Design

Collaborative Design and You

Here at Dexign, and to many of our clients, collaborative design rules! Collaborative design (see FastTrack®) is priced at a fraction of the cost of custom design. It is offered at a low flat rate unlike custom design, which is only offered at a higher hourly rate. That means with custom design, project costs increase the longer it takes. With collaborative design, they don’t. No unpleasant surprises or sticker shock appear along the way.

Deciding if collaborative design is right for you is the first step in getting started. This means recognizing the simple underlying differences between collaborative design and traditional custom design. If you understand and accept the distinctions, collaborative design can offer you a whole new world of high-end design possibilities and amazing value.

  • Traditional custom design involves adapting a design to the client’s content.
    The DESIGNER must adapt within this requirement. Custom design begins conceptually and visually from scratch, is more time-consuming, involves greater resources, and costs considerably more as a result.
  • Collaborative design involves adapting the client’s content to a design.
    The CLIENT must adapt within this requirement. Collaborative design begins from high-end prototypes (called design models), is less time-consuming, involves fewer resources and costs dramatically less as a result—usually three to four times less.

Recognizing the sheer value of collaborative design, in both price and quality, requires a paradigm shift. In return, clients enjoy prices at a mere fraction of custom design with no reduction in quality. As a matter of fact, in most cases, quality remains at the highest end. The lone allowance required in choosing collaborative design is something known loosely as global non-exclusivity.

Global Non-Exclusivity

As a practical matter, global non-exclusivity has no ill effect on a local or regional scale. So who, if anyone, should be concerned about it? Only those who are concerned with the impacts of non-exclusivity on a worldwide scale should steer clear of collaborative design—even then, only in pursuit of an exclusivity standard normally sought by large corporations.

In plain talk, consider the following hypothetically for yourself:

If there were three other websites in the entire world that had similar design elements to your site, and you (or your customers) had no chance of ever discovering them, either intentionally or accidentally, would such non-exclusivity concern you? Would it concern you enough to opt out of collaborative design, and 50-75% savings, to preserve this far-reaching measure of exclusivity?

TIP:  Branding and images alone make your website unique to you, even before adding any additional content. Consider this when deciding.

If the answer above is NO and you are able to answer NO to each item in the checklist below, then you are an ideal candidate for collaborative design. However, if your answers tend to be YES (two or more below), you may be better suited to custom design, especially if price is not an issue.

Checklist: Is Collaborative Design Right for You?

At Dexign, we want everyone to understand the distinctions, advantages and parameters of collaborative design. That way, each individual can decide what’s best for themselves by privately answering a few simple and straightforward questions.

  • The design models used in collaborative design are shared resources. However, they are scrutinized and evaluated to avoid duplication with other websites on a local and industry basis. Does this limited public sharing represent an important concern for you?
  • Certain navigational, style or structural elements, similar to yours, may be used on another site somewhere in the world. The chance of you intentionally or accidentally encountering such a site is next to zero. Understanding that your branding, images and content comprise the vast majority of your viewable site and naturally remain entirely unique to you—rendering your site totally distinguishable from any other—are there other concerns over this global non-exclusivity?

Introducing Fast Track


  • A design project does not begin from scratch or from a blank canvas and is not fitted around your content. The project originates from a design prototype(s) and your content, in its entirety, is adapted to the design. Does this new design paradigm concern you?
  • There are thousands of state-of-the-art design models available in our network. We will offer access to our full catalog to browse for yourself at NO charge or obligation. We will also help you locate a candidate based on criteria you provide us, upon request. A design project can only proceed once you have chosen a suitable candidate. Does browsing for, and reviewing numerous design candidates, cause any concerns? This process can be time-consuming for certain clients.